So we get a lot of questions around here from customers, and the one we get asked on an extremely frequent basis is: "with all the high products out there on the market, why would I still use wax on my car?" This statement (or was it a question) always leaves us scratching our heads. Not because it is a bad question by any means but because it is a great one that makes us also wonder.... In these cases, we usually start by looking at why something started in the first place, how it evolved, and if these reasons are still relevant, then we move on to metaphors with similar transformations. You know, telegraph to a smartphone, e-mails to letters, etc. When these fail us, well, we have been known to put our fingers in our mouths and just hold them up in the air.
What Does Car Wax Do?
Natural car wax is a bit different than synthetic waxes as it serves a few purposes. First, it makes a car look incredible, and waxes contain natural oils that are good for your car's paint. As analog as the technology may seem, it still provides a deep warm shine, which is hard to match with synthetic chemicals and synthetic waxes. Carnauba wax is a natural product from South America and has long been the standard for traditional waxes over the last 50 years. Much like skin, everything you put on a car absorbs and reflects light at a different spectrum, and natural wax does it in a way that does it like no other substance. This unique shine from carnauba car wax is why many people who show cars still use them. We have photographed a significant number of cars in our day and will attest to the fact, that few things are more photogenic than a newly waxed automobile - yes we are a bit biased as there are few things we would rather look at than a beautiful steel and rubber sculpture, but hey that's just us. Overall, waxes bring the shine and deep gloss to paint and natural waxes, well, they do that better.
What Types of Car Wax Are There?
As you can imagine, there are hundreds of brands of waxes and just as many formulations and types or waxes. Besides there being synthetic car waxes or natural carnauba based car waxes, there is also a variety of types of waxes. There is the old school carnauba in a tin can that is a paste wax, which is not as common in today's world. Second, there are liquid waxes that have taken over the wax industry in the last 20-25 years. Finally, there are spray waxes, and these are even newer on the auto detailing scene in the last 15 or so years. Each type of wax has had its place in a detailer's arsenal, and sometimes their uses come down to preference. While paste wax has been around for what seems like a 100 years, it is not as popular any longer. The main reason paste waxes have fallen out of the space is that liquid waxes and now spray waxes are much easier to use and work faster than paste waxes. Another excellent option for professional detailers is that you can buy larger size bottles of liquid waxes and spray waxes, making them more profitable and much easier to keep inventory. While some people were skeptical at first from liquid and spray waxes, they have shown that they can pack a lot into an easier to use form.
Natural vs. Synthetic Car Waxes
Just like the varying types of car waxes, there are different forms of them. There are two forms of waxes, natural and synthetic. Natural waxes contain carnauba wax, and synthetic car waxes can include all sorts of additives and chemicals like Teflon and other polymers that we can't pronounce. The difference comes to the shine and gloss of a true carnauba based wax. This natural form of wax has a gloss and depth that synthetics still cannot match. For this, we believe that carnauba waxes made from the highest grade carnauba like T1 is the best way to go for a wax. For that reason, we developed Lithium's Gloss Sauce as it is loaded with T1 carnauba wax and really makes paint gleam.
Waxing a Car Can Be Therapeutic
However, beyond the physical attributes of waxing, there is the psychological side as well. As human beings, we are hard-wired to achieve, and few things can match the satisfaction and dopamine spike that turning something from average into a work of art can provide. So it makes sense that waxing a vehicle can be therapeutic for many gearheads.
Around here, we pursue quite a few extracurricular activities. However, short of being on a race track, few activities seem to keep you in the present moment as waxing a car with high-quality carnauba wax.
So then maybe the best place to end this commentary is basically where we began, contemplating metaphors and analogies. There are many ways to skin a cat (is that still a politically correct thing to say?) you can listen to music and create art in so many different formats you could lose count. But when it comes right down to it, vinyl and canvas (some of the antiquated) produce some of the most inspiring, and we just happen to feel the same way about wax:)
In closing, we think that an excellent natural and high-quality wax is a viable option for keeping your painting shining and offering a level of protection and boost to a sealant or harder coatings on your vehicle's finish.