WE WANT TO MAKE THE BEST PRODUCTS IN THE WORLD and to think we can do it without you would be very shortsighted. 

Here is how the L.P.L (Lithium Product lab) works:

Each month, we take our newest product idea and present it to you, our beloved customer. If we Pre-Sell 400 bottles (demonstrating demand) we launch! Then we send you the Limited Run Formula, so you can tell us your thoughts. If we don't sell enough to launch, we will send you a current product that is at least twice the value of the pre-order price. Either way, you win.   So come help us in our quest to change the world.